📧 Organizing Workshops
Table of Contents
- 📧 Organizing Workshops
- Outreach Process
- Identify Potential Audiences
- Find Individuals to Connect You
- Calling & Emailing
- Outreach Email Template
- Coordinate Logistics
- Follow-Up After Workshop
- Follow-Up Email Template
This section is intended for individuals who don’t have an audience to deliver the AI 101 content to readily available. If you already have an audience that you’re planning on delivering the content to, you can skip this section. If that isn’t the case, you can follow the steps below to organize and execute workshops from scratch.
Outreach Process
Identify Potential Audiences
The material covered in our AI 101 workshop is broad and applicable to various groups of people. You can find some potential audiences for the workshop below.
- High schools
- Middle schools
- University classes
- University clubs
- Friends and family
- Local government organizations
- Employers
Find Individuals to Connect You
The best way to get connected to potential audiences is through your personal network. Take time to go through your connections and/or LinkedIn to find individuals that are associated with organizations or groups that would be interested in hosting you.
From our experience, schools are the lowest hanging fruit when it comes to organizing workshops – a lot of the logistical considerations (i.e. venue, timing) are taken care of and they are eager to get their students exposure to AI. You can try reaching out to your alma mater, a personal connection’s alma mater, or school(s) that have a faculty member that you know.
Calling & Emailing
Scheduling workshops with organizations and/or individuals that you have rapport with is always the most efficient approach. That said, if you’d like to try to tap into communities outside of your network, you will likely need to leverage cold calling or emailing. Our suggestion is to leverage phone calls as your initial touchpoint. They are much more humanized in comparison to emails and allow you to build a baseline level of credibility.
If you opt for the cold emailing strategy, you can utilize the email template below. Feel free to utilize the narrative in this email template for your phone calls.
Outreach Email Template
Coordinate Logistics
When organizing workshops, make sure to coordinate the following logistical elements:
- Date and time
- Location / venue
- Audience
- Transportation
- Security protocol
- Computer / laptop
- Projector / AV equipment
- Transportation
Follow-Up After Workshop
After you successfully deliver a workshop, be sure to send a follow-up email to whoever hosted you in order to maintain a relationship with them. Once you build trust with an organization, it is much easier to organize and execute future workshops. You can find a follow-up email template below.
Follow-Up Email Template
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